PepsiCo India signed Vidya Balan as brand ambassador for its snack brand, Aliva. PepsiCo launched six new baked variants under its brand name Aliva. Vidya Balan unveiled the new baked offerings. In the promotion campaign, Vidya will be seen in double role in Aliva Multigrain Waves – Upar Se Tasty, Andar Se Healthy.
Apart from Vidya, Aliva will be continued to be endorsed by Chitrangada Singh who has been endorsing the brand since 2009.