Neha Dhupia recently made public the PETA V-Card which is meant for 10 percent discount on vegan foods. The V-Card will provide 10 percent discount to card holders in numerous restaurants in Mumbai and Bangalore. The launch event was held in Mumbai.
About PETA and V-Card initiative
People for the Ethical Treatment of Animals (PETA) is an animal rights organization which is currently encouraging people to eat vegan food. In India many bollywood celebrities have joined its mission and currently the celebrity lists includes, Lara Dutta, Shahid Kapoor, R Madhavan, Hema Malini, etc.
The V-Card is first such card to be introduced in India.