Bipasha Basu was spotted at the launch of Promart’s new brand Identity. Promart is a discount retail chain. They unveiled the new brand ‘Identity’ and logo from the hands of Bipasha Basu at Mehboob studios, Mumbai.
Promart has associated Bipasha Basu with the new brand. During the launch event Bipasha also walked the ramp. Bipasha wore a pink sleeveless sheer top and bottom having patterned black and white which ended above knee.
Promart is a value format concept which targets smaller towns across India. The brand offers discounts from 25 to 60 percent making fashion clothes available to everyone.