Anushka Sharma and Imran Khan promoted their movie “Matru Ki Bijlee Ka Mandola” in Mumbai. Mumbai’s taxi operator TABcab ties-up with movie “Matru Ki Bijlee Ka Mandola”. This seems to be an innovative way to promote movie and probably the first time a fleet cab company is being associated with a movie.
TABcab will organize a special offer to its customer, according to which customers booking the cab in between December 25, 2012 and January 10, 2013 will get a chance to win free ticket of movie “Matru Ki Bijlee Ka Mandola” top 10 winners will also get a chance to spend time with Anushka Sharma and Imran Khan.
In “Matru Ki Bijlee Ka Mandola”, Imran Khan plays the character of “Matru”, while Anushka Sharma plays the character of “Bijlee”. The movie is directed by Vishal Bharadwaj, so a it is likely that the movie contains lots of emotions. The movie is going to hit the silver screens on 11 January, 2013.